Are online casinos now sensitive to the needs of those players who are playing on their mobile devices? You better believe they are! That is because of some of the estimates that are made by research companies look into patterns involving mobile gaming. By the end of 2015, it was expected that about $48 billion will be wagered on mobile devices. That was a report released by Juniper Research in 2010. The same company has now estimated that over 160 million people using their mobile devices to gamble by the year 2018. So it is obvious which direction this is going. In fact, Juniper is revised its research and is looking for $100 million in revenue by the end of 2017.
Mobile devices, of course, mean smartphones and tablets. This includes Androids and iPhones, as well as iPads and much more. It is obvious why all of this is becoming more popular; it's because people can take those devices with them and play almost seamlessly. It has become incumbent upon online gaming operations to accommodate what these players want.
As far as smartphones are concerned, it has obviously been a big challenge in terms of presenting games that are adaptable to various phones. After all, the screens are smaller than they would be even on a laptop computer. And they have to be amenable to the processing capabilities of those phones. But the casino software manufacturers have been equal to the task. Probably the foremost companies in this regard are Microgaming and Playtech. Microgaming has developed touch technology that has allowed all kinds of games to be played more easily on the phone.
Not to be discounted is the platform by which the casinos are delivered. What we mean by that is that the "apps" are becoming much less prevalent, being replaced for the most part by mobile-ready sites. With this means is that the customer can get on the phone and use the Wi-Fi capability to get on the Internet and simply visit a mobile version of the casino. It fits perfectly to the size of the screen and allows for easier play.
What has been recognized by the gambling industry is the fact that while people may walk away from their laptops or desktop computers, or the turn them off from time to time, they are with their phones virtually from the time they wake up until the time they fall asleep. They perform more and more functions on the phone, including shopping and paying bills, and in fact, there are a growing number of people who don't even use a laptop or desktop, but instead have a smartphone or tablet, because that is all they need.
So that is the focus. If you are one of these people who prefer to play on a phone or a tablet, you are most definitely in luck, because the technology is moving in your direction and casinos are coming up with more and more special bonus offers for signing up and for frequent play. It's like paradise!
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